If Columbus had a phone

📸 Image credit: Martin Nielsen

If Columbus had a phone
Navigation is as old as mankind.
The sun, the stars, the moon — that was our GPS 1.0.
No cables, no updates, no subscription.
Just look up and try not to die in the desert.
We started somewhere, and for whatever reason, the reason? Hunger, curiosity, or just plain bad luck, or we had to go somewhere else.

That’s the essence of it. Still is. 
But how do we solve the navigation puzzle?
That’s changed. Not just a little. Dramatically.

📸 Image credit: duke.ridelife's

Cards? You Mean Maps.
First, we had paper maps. Big, foldy, flappy things that never went back the way they came. Try using one in the wind on the side of a mountain.
Bonus points if it’s raining. 

Then came the first sat navs.
They cost as much as a second-hand car, and most of them felt like they were built in one—chunky hardware, interfaces that responded slower than your friend answering texts. 

And if you dared stray off route — recalculating recalculating
You’d be halfway to Albania by the time it found the signal again. 

📸 Image credit: advbrothers

The App Era Begins.
Eventually, someone got smart and crammed all that tech into your phone. Suddenly, you didn’t need a £600 lump on your handlebars.
Just download an app and go.
Well, sort of. At first, it was a mess.
You’d plan a route on your computer, send it to your phone, then try to beam it via Bluetooth or carrier pigeon to your sat nav. And guess what? It rarely worked. 

So we skipped the middleman.
Dedicated phone apps took over. The Phone Mount Fiasco was when we learned another lesson the hard way. Phones weren’t designed to be bolted to the front of a motorbike flying down a gravel trail at 80kph.

I destroyed two iPhones this way. Not dropped. Not lost. Destroyed.
Camera modules shaken into a blurry, useless mess.
I didn’t know I needed a special vibration-dampened mount. I didn’t know about such a thing.
Because who reads the fine print, right? You live, you ride, you ruin expensive electronics. The story of our lives.

Where We Are Now - fast forward to today.
Navigation is sleek, powerful, and (mostly) smart. We’ve got dedicated navigation systems built for motorbikes — waterproof, glove-friendly, and with mounts that won’t rattle your phone into oblivion. You can plan on your phone, sync over Wi-Fi, and get rolling. No more USB cables, no more swearing at Bluetooth.

📸 Image credit: Jo Stijnen

We’ve come a long way from chasing the stars.
But the problem remains the same: 
Where are you now? And where do you want to go ?
The rest?
These are just tools. 

Check out our navigation systems  — built by riders, for riders. “Because getting lost is only fun when it’s on purpose.”